Liz Claiborne Curve

We're going to post a few thoughts on a men's fragrance that has perplexed us for some time: Liz Claiborne's Curve cologne. While we don't think our readers need to shell out $60 or $80 to smell nice on a Saturday night, we do believe in showing a little class. Our favorite colognes for men are Chanel's Egoiste and Armani's Code. Adam Smith once wrote on the division of labor, and as such, we believe it best we let the Europeans figure out our perfumes and colognes. One fragrance that seems to remain an American mainstay is this Curve by Liz Claiborne. You'll surely recognize the bottle and packaging; you've probably seen it on your college roommate's nightstand or on TJ Maxx' tattered clearance shelves. Maybe you've smelled a Curve ad in your latest Maxim issue. We don't understand what compels American men ages 18-39 to spend up to $50 a bottle on such a sham. First of all Liz Claiborne was a genius merchandiser, but a garbage designer. When's the last time anyone you know went shopping with the intent purpose of buying a Liz Claiborne suit, blazer, or designer pair of jeans? Never, that's when. So why buy her damn cologne? Curve smells like a cheap air freshener and comes in the most uncompelling bottle & packaging set, ever. Men of America, show a little taste and self-respect!

Welcome Alternative: Ladies, if your boyfriend has Curve in his cabinet or among his collection of colognes, stop sleeping with him immediately. Guys, you're honestly better off with a $5 bottle of Aqua Velva or $9 bottle of Old Spice aftershave. But if you happen to actually care and want to show a little taste, look into Chanel, Hugo Boss, or Armani for a proper cologne. When it comes to fragrances, always remember, the French do it best.